Media Indonesia features Intrepid Indonesia on live commerce becoming a daily standard for e-commerce

Media Indonesia reports that always-on live commerce is emerging as the new benchmark for brands, moving beyond campaign-driven selling moments like “Hari Belanja Online Nasional” or double-date promotions.

William Hartono, CEO of  Intrepid Indonesia explains that consistent daily livestreaming helps brands build audience habits and strengthen algorithm performance, but requires structured infrastructure, trained talent, and end-to-end operational capability.

The article also highlights strong SME adoption, with research showing significant improvements in revenue, reach, and customer engagement among sellers using live shopping—reinforcing live commerce as a key growth driver in Indonesia’s digital economy.

Read the full article here : https://mediaindonesia.com/ekonomi/885198/siaran-langsung-harian-di-e-commerce-kian-dilirik