Intrepid Drives 44% ROAS Growth for HP Indonesia via Strategic TikTok Segmentation

Objective

Uplift ROI for TikTok GMV Max.

Success Story

HP Indonesia needed to hit an aggressive ROl target increase, but the budget was performing poorly across their broad product range within TikTok Product GMV Max. Intrepid provided strategic intelligence by meticulously segmenting the product catalog based on AOV, Product Type, and Best Sellers. This allowed us to set differentiated ROl and budget targets for each group: for instance, setting higher ROl targets for high AOV categories. 

The strategy focused on continuous optimization, including AB testing of product listings and utilizing segment performance to guide spending, ensuring it was performance driven rather than fully automated. This tailored guidance yielded a 44% ROI Growth and 20% Sales Growth year over year, successfully meeting and exceeding the client’s ambitious ROl goal.

The Impact

Achieved +44% growth in ROI with a +20% increase in sales.

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