Intrepid Indonesia Featured on Investor.id: The Rise of Always-On Live Commerce

Investor.id spotlights a major shift in Indonesia’s e-commerce landscape, where brands are moving beyond campaign-led spikes to adopt daily, always-on live commerce operations.

In the feature, William Hartono, CEO of Intrepid Indonesia, shares that brands are no longer questioning whether to invest in live commerce—but how to sustain it as a daily channel. This reflects a broader behavioral shift driven by evolving consumer habits and platform algorithms.

The article highlights strong market momentum, with video commerce transactions reaching 2.6 billion in 2025 (+90% YoY), positioning Indonesia as the largest video commerce market in Southeast Asia. With 60% of online shoppers already purchasing via live sessions, video commerce now contributes an estimated 20% of total e-commerce GMV.

Read the full article here : https://investor.id/business/437472/brand-pacu-kapabilitas-live-commerce-harian